Equipment
How SPAR Chevron Transformed Pricing with Wedderburn’s ESL Solution
Wedderburn
24th February 2025
SPAR Chevron, a well-established supermarket retailer, has served its local community since 1999. Initially operating under the 5 STAR banner, the store transitioned to SPAR in 2002. With a team of seven dedicated staff members, SPAR Chevron prides itself on providing quality products and excellent customer service.
HIGHLIGHTS
- About SPAR Chevron: Well-established supermarket retailer located in Surfers Paradise
- Industry: Retail supermarket
- Company Size: Small Business
- Location: Chevron, Queensland
- Solution: Wedderburn Electronic Shelf Labels (ESL) and Digital Signage Solutions
The Challenge
Before implementing Wedderburn’s Electronic Shelf Labels (ESL), SPAR Chevron relied on a multi-step, manual process to update store pricing. Price changes were identified, the backend system was updated, new shelf labels were printed and applied, and audits were conducted to ensure consistency between the shelf labels and the point-of-sale system. The process was time-consuming, labour-intensive, and prone to errors. Key issues included:
- Large volumes of printed labels creating clutter and inefficiencies
- Delays in updating price tags due to competing priorities such as deliveries and customer service
- Potential for price discrepancies, which can result in compliance issues and fines
- A labour-intensive auditing process to ensure pricing accuracy
The Solution
To overcome these challenges, SPAR Chevron adopted Wedderburn’s ESL solution. Key features include:
- Real-time pricing updates
- Seamless integration with existing POS and back-office systems
- Suitable for general store shelving as well as fridge, freezer and deli style counters
- 6 display sizes
- 4-colour displays
- HD ePaper design ensuring crystal clear displays
Additionally, SPAR Chevron rolled out Wedderburn’s Digital Signage, featuring:
- 10.1” multimedia displays
- Vivid HD display
- Dynamic video content for promotions
- Robust design, suitable for demanding settings
- Ideal for front of store promotions and fresh produce areas
This solution provides precise weight measurements, automated data capture, and streamlined operations. With Wedderburn’s innovative solution, Cutri Fruit can now efficiently manage their orders and provide accurate stock quantities to their customers through Reports and correct data.
Results
Since implementing Wedderburn’s ESL system, SPAR Chevron has experienced significant improvements in operational efficiency and pricing accuracy:
- Increased efficiency and reduced labour costs: The store has saved an estimated 400-500 man-hours annually, based on 5,000 SKUs. This has reduced labour costs by approximately $20,000-$25,000 per
year for SPAR Chevron. - Improved Pricing Accuracy: Price discrepancies have been virtually eliminated with real-time pricing updates – mitigating compliance risks and ensuring customer trust.
- Improved Store Aesthetics: The clean, streamlined look of ESL is brilliant and has enhanced the overall shopping experience.
- Increased Flexibility: ESL enable a dynamic approach to pricing, which ensures the store can stay competitive. It also makes relaying a breeze, within a couple of minutes an entire bay can be relayed. This process
previously took about an hour.
The Digital Signage at the front of the store has also been really successful – increasing customer engagement with video content featuring in store specials and seasonal messages.
WHY WEDDERBURN?
SPAR Chevron chose Wedderburn as their ESL and Digital Signage partner because of their quality products and exceptional service and support. According to Nash Attwal, Director and General Manager of SPAR Chevron, “Everything Wedderburn does is quality and their customer support has been outstanding. Any time we’ve had a question or needed assistance, they’ve been quick to respond and resolve any issues. It’s great to have a supplier that truly understands our business needs.”
“Everything Wedderburn does is quality and their customer support has been outstanding. Any time we’ve had a question or needed assistance, they’ve been quick to respond and resolve any issues. It’s great to have a supplier that truly understands our business needs.”
NASH ATTWAL – Director and General Manager SPAR Chevron
CONCLUSION
With Wedderburn’s ESL solution, SPAR Chevron has successfully modernised its pricing operations, enhancing both efficiency and customer experience. The results speak for themselves, making it clear that ESL is a valuable investment for any retailer looking to streamline operations and improve profitability.
With over 125 years of retail experience and the ability to integrate seamlessly with multiple backoffice providers, Wedderburn is the ideal ESL partner. If you are ready to transform your pricing process, increase efficiency and reduce costs, contact Wedderburn today.
“The Wedderburn ESL system has transformed our pricing process. The efficiency gains and cost savings have exceeded our expectations. I would never go back to the old paper ticket system and highly recommend this solution to other retailers.”
NASH ATTWAL – Director and General Manager SPAR Chevron
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